Is Your Copy Falling Flat? 6 Ways to Tell and What to Do About It

Unlock the secrets to captivating copy that converts.

So, you’ve already optimized the design of your website, and you’ve been publishing content religiously. But you’re still not seeing the results you expected. There’s no increase in conversions, and your bounce rate is higher than ever. You might be wondering what’s going wrong.

One of the possible culprits could be your copy. Powerful copy can persuade, inspire, and convert. But if it falls flat, it can turn off visitors, leading to low engagement and high bounce rates.

Let’s dive into the telltale signs of lousy copy and the steps you can take to elevate it.


1. No Website Conversions

Your website looks great, and you’re driving traffic to it, but visitors aren’t taking the desired actions, be it signing up for a newsletter, making a purchase, or filling out a contact form.

The average landing page conversion rate is only 2.35%. However, there are brands that surpass this by a significant margin.

If your conversion rate is noticeably lower than the industry average, review your website’s copy, especially on landing pages. Ensure it’s clear, compelling, and directs the visitor towards the next step. A strong value proposition can make all the difference.

Knowing your target audience helps you craft a message that resonates with them. Understand their needs, preferences, and challenges to create a copy that speaks their language and compels them to take action.

The next step is to test different versions of your copy. A/B testing can provide insights into what works and what doesn’t. Use these insights to refine your copy and maximize conversions


2. No Social Ad Engagement

Another sign that your copy may be underperforming is low engagement on your social ads. Despite your efforts to target the right audience, your ads aren’t generating likes, shares, or comments.

Address this by re-evaluating your ad copy. It should be concise and relevant. Also, ensure that the visuals and copy align well to tell a cohesive story.

With social ads, you have to remember to keep your copy short and sweet. No one wants to scroll through long blocks of text on social media. Images and videos are equally crucial in grabbing attention, but they must complement the copy.


3. Blogs Not Being Read

You’re churning out blog posts, but analytics show they’re not being read or shared. One of the key metrics to track is the time spent on page. If the average time is low, it could signify that the content is not engaging enough.

Focus on creating content that addresses your audience’s pain points and interests. A catchy headline, a relatable intro, and valuable insights can increase clicks and, ultimately, readership.

Find the balance between providing information and entertaining your readers. Use a conversational tone, anecdotes, and industry-specific humor to keep them engaged. Make sure to break up the text with subheadings, bullet points, and visuals for readability.

Also, promote your blogs on social media and email newsletters to increase reach. SEO-optimized content can also help attract organic traffic.


4. Copy Lacks Personality

You can be the expert in your field and create copy that’s packed with valuable information, but if it lacks personality, it may not resonate with your audience.

Infuse your brand’s personality into the copy. Whether it’s witty, professional, or friendly, a distinct voice can make your content memorable.

Tailored content that reflects your brand’s values and philosophy can establish a deeper connection with your audience. For instance, personalized emails can boost click-through rates and conversions by 14% and 10%, respectively.


5. Overwhelming Amount of Information

While it’s essential to provide value, bombarding your audience with too much information can be counterproductive. They might feel overwhelmed and abandon the content midway.

Break down the information into digestible chunks. Use subheadings, bullet points, and visuals to make the content more scannable and engaging. The key is to balance information with readability. Always remember, less is more.


6. No Clear Call to Action

Your copy might be interesting and informative, but if it doesn’t include a clear call to action (CTA), your visitors may not know what to do next.

A strong CTA is essential. It should compel your audience to take a specific action, like signing up for a newsletter, downloading a guide, or making a purchase. Make sure your CTA is visible, attractive, and action-oriented.



Every piece of content you produce is an opportunity to connect with your audience. By being vigilant about these common pitfalls and continuously refining your approach, you can ensure your copy is impactful and effective.

And if you ever feel stuck, remember that expert help is just a click away. Schedule a demo with Copy Ninjas, and let us help you craft copy that truly resonates. Your message deserves to be heard, and we’re here to amplify it.