How To Blow Up Your Business in 2023 With Great Copywriting

The Future of Copywriting For Business

Care to take a wild guess on what can make or break a marketing campaign? You guessed it – strong copywriting.

Everything in business revolves around it! Whether large, medium, or small, it’s key to creating a lasting impact that will keep your clients or customers responding the way you want them to. Of course, creating consistent, engaging, solid content not only takes a significant amount of time, effort, and energy, but it also requires highly specialized skills. Skills that elevate campaigns from “blah” to “bitchin’!”

It is the copywriter’s responsibility to capture the attention of your target customer and communicate the problem and solution behind the creation of your brand.

The secret lies in finding the perfect balance between selling and storytelling, with the goal of converting your potential customers into buyers. Not surprisingly, the art of copywriting itself has evolved over time. And it will continue to change as we go deeper into 2023. By keeping up with the trends, you’ll be a step ahead of the rest. It’s also a great opportunity for you to make your brand shine, make stronger connections, and effectively skyrocket your business!

Before we take a deep dive into what the future looks like for copywriting, we need to first understand why it’s so important.

 

The Role Of Copywriting In This Digital World

Copywriting is the bridge between your brand and your target market. Whichever method or channel is used: creative, informative, or simply engaging, it’s the copywriter’s endgame to persuade someone to buy the product or avail a service. From the business perspective, this helps establish the brand, capture the audience, build relationships, and communicate whatever it is they want to say. With the birth of the internet and other new technologies come new consumer habits. Effectively changing, in turn, how businesses communicate, advertise, and yes, copywrite.

A Rockstar digital copywriter can effectively pick your target audience out from all the noise, address their needs, pinpoint their desires, and sell your services — so you don’t have to. They often create an avatar of your target market in mind to get inside their mindset.

Some of the most in-demand channels in marketing include these and more:

  • Web copy and landing pages
  • SEO Copywriting
  • Blog posts
  • Email marketing copy and subject lines
  • Social media posts
  • Newsletters and press releases
  • Ad copy for digital, social media, and print media
  • Video, radio, and podcast scripts
  • Market analysis, keyword research, and content suggestions
  • Brand positioning and messaging
  • Technical writing
  • Whitepapers and e-books
  • Product descriptions
  • Product packaging copy
  • E-commerce copy for online stores

 

Top 5 Copywriting Trends To Watch For In 2023

If you want to continue producing relevant and compelling copy that zeroes in on your target market, then these are trends you need to know:

1. AI copywriting

The robots have taken over. Just kidding, but the rise of machines is real.
AI copywriting software can generate short texts (i.e. social media captions and meta titles), long-form texts (i.e blog posts and product descriptions), and even customize the target audience and tone, depending on the tool you choose.

At its best, these AIs are a great support to existing writing activities (hello, Grammarly!). They can also help with generating great headlines, jumpstart a copywriter’s creative juices and polish grammar and spelling as needed. However, there are also great limitations to these tools that make them more appropriate for highly repetitive pieces that don’t require much inspiration or a need to trigger human emotion. These AI tools are only as good as what is put into them. You still need to be able to gauge the effectiveness of the output and customize and refine it to really zero in on your messaging (enter, the copywriter!).

2. Human Copywriters Will NOT Go Extinct

As impressive and evolved as AI copywriting software may be, nothing beats a human brain. Brands will still need the creativity and critical thinking of professionals to make their campaigns stand out and stay on target. The AI tools, however, will be a great sidekick to the superhero in this story – especially in speeding up and polishing the process of creating great copy or content. Simply put, it’s good to still have your trusty copywriter on speed dial.

3. Looong Copy Makes The Cut

Your audience wants all the 411 in 2023. They want to be educated about products and services.

This means long-form copy such as

  • E-books, 
  • Advertorials, 
  • How-to guides, 
  • SEO Blogs, 
  • Punchy webpages, Landers, and Sales pages —

 

These will still have a special place in everyone’s hearts. And hard drives.

4. You’ve STILL Got Mail

According to Statista, “The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027”:

So yes, email marketing will continue to be one of the most effective, scalable, and money-efficient digital marketing trends in 2023. It even has its own set of trends for the coming year:

  • Privacy-complaint Tracking
  • Tracking The Right Metrics
  • Highly Personalized
  • Interactive
  • User-generated Content

 

5. Video copywriting is 2023’s “IT” Girl

If a picture is worth a thousand words, can you imagine the value videos bring?

In a recent survey by CMI, 73% of marketers say videos have become more important to their business in the last year, but have yet to peak at the potential. It’s such a compelling copywriting tool that connects the brand to its audience, as it lets them take a peek as their story unfolds.

But it takes more than stunning visuals; the messaging should remain right on target. Make it easy for your audience to understand, keeping in mind that the number of words also matters. Aside from writing effective scripts, you should also consider the tech side of this trend: SEO, Google algorithms, and even, subtitles.

 

Key Takeaways

Trends come and go, but consistency in communication is one of the biggest copywriting trends you need to keep an eye on in 2023 and beyond. Stay on brand and nail that tone of voice in your copy.
It would also help for you to keep these in mind:

  • Nobody likes fluff. Keep it honest and straight to the point.
  • Personalized ads leave a more positive impact.
  • Want more traffic? Think short and shareable.
  • People want value more than attractive discounts – but those help too.
  • Your audience has a conscience in 2023 – Shining the spotlight on ethics and a brand’s sense of purpose will SELL.

 

Ready to level up your own digital marketing campaign? Let the Copy Ninjas step to help you win 2023. Visit the Copy Ninjas website to take a tour of the Dojo and discover how easy it can be to get top-quality, professional copywriting projects done on demand. While you’re there, sign up for our 7-day free trial and bring a Ninja into your life.