Beyond Writing: Copywriters’ New Role in the AI Era
Redefining roles in the content creation process When AI writing tools first gained traction, many copywriters were scared about the potential implications for their profession. However, over time, we’ve seen that these tools are not replacing copywriters but rather transforming their roles into more of a copyediting nature. With AI now capable of generating content, […]
Why You Need a Good Copywriter When Using AI Writing Tools
Turning data-driven content into emotional connections with a human copywriter’s magic AI writing tools have taken the world by storm with their end-to-end capabilities in generating original, engaging, and SEO-optimized content. One of their main value propositions is that they can produce a large volume of articles, blog posts, and direct-response copies in a […]
